Every year we create professional headshots for more than 4,000 people all over the country. The vast majority of those headshots, taken at events, are intended for LinkedIn. Those are definitely critical for every professional to have, however headshots and professional portraits can do so much more for your brand. With technology constantly changing, everyone should have more than just a headshot. Check out these 3 types of professional headshots and portraits that everybody should have in their portfolio.
THE LINKEDIN/BIO HEADSHOT
That’s right! You gotta have one and you know it. There are some characteristics that make LinkedIn/Bio headshots unique. For example, the way these are employed online is pretty restrictive. The cropping is usually a small square or circle, making the size pretty limited for displaying. The best practice for these shots is to use a clean background that isn’t distracting and to make it all about the face. A medium or full-length shot would either make you extremely tiny in the frame or need to be cropped heavily. Therefore, the best bet is to keep it close and go for an expression that makes great eye contact. Shots like these are great for social profiles and email signatures.
THE EDITORIAL
Communicating your brand message is all about authenticity. Images of you in a natural working environment are a fantastic way to connect with your clients and give them a more detailed look at your professional and personal lives. Editorial images make fantastic social media posts, look great as a website header, and are perfect to submit alongside blog posts and articles.
THE ICON PORTRAIT
“Dress for the job you want”, right? How about “Be photographed like you are on the cover of Forbes”? More and more of our clients who are in the top of their field come to us looking for images to submit for major publications. Imagine being seen in Forbes, Fast Company, Rolling Stone, or Inc. One of the natural progressions of a successful career for a subject matter expert is to move into consulting, writing, and public speaking. Having iconic portraits created that make you look like you deserve to be in a magazine are a great step toward actually being in one. When the call comes for a feature about you, be ready with some impactful images to accompany it.
Professional headshots and other business portraits help you market your brand across all forms of media. Remember that one type of image doesn’t fit every use. The great news is that if you hire the right photographer and plan well, you can get these and even more in a single session. With all of the ways to communicate your brand, don’t settle for just a LinkedIn headshot when there is so much more to you and your brand.
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Looking to add some high-impact professional headshots to your portfolio? Well then all you have to do is fill out the form below and let us know what you need.
