A few weeks ago we were lucky enough to be able to witness and document the wedding of Victoria and Jed at the beautiful Estates at Halifax. It was a gorgeous day filled with love, family and friends and in this first of two posts we will share some of our favorite images from the day.
Great Website Images Can Help You Communicate to Your Potential Clients
If you have been in business any length of time, you know that marketing and branding have changed dramatically. Having a strong brand and images to support that brand have always been important, but the way the average consumer finds a business and makes a purchasing decision is a whole new game. Think about when the last time you used a phone book to look for a service provider. Not only do people find their service providers online, but they interact with them in ways that they never have before. Having powerful images to communicate your services and products can be a critical factor in the decision to purchase:
Articles with relevant images average 94% more total views than articles without images.
A press release with photos gets nearly 15% more online views than a text-only press release.
60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.
(Source: MDG Advertising)
What do the images on your website and social media say about your business? Here are some samples of clients we have worked with to create strong branding images:
By creating a custom bank of branded images for your business, you are not only crafting how your potential clients will see and interact with you, but you are arming your company with powerful content for social media and traditional marketing. If you are on the fence about pulling the trigger, get in touch with us and find out what is possible for your company and how we can help you communicate to a wider range of clients and show them what you are all about.
Reference: Original information and statistical data was pulled from an article on Industrialmarketer.com and contributing author David Higdon
You are probably familiar with Black Friday (maybe too familiar), but there are also the slightly lesser known siblings: Small Business Saturday and Cyber Monday. There is an even lesser known (but more important) cousin called Giving Tuesday. Back in 2012, the Belfer Center for Innovation and Social Impact in New York created Giving Tuesday as a way to harness the power of social media to push a global charitable initiative. During the holidays, Giving Tuesday has become an incredible way to promote philanthropy and end of the year giving while many charities have begun to take advantage of the event in order to raise funds.
How We Get Involved
Charitable giving is a big part of our overall life and business strategy and for the last few years we have been heavily involved with PPA Charities, the philanthropic arm of our national professional association. PPA Charities gives photographers the opportunity to use what they do best to help others by including charitable events and marketing in their businesses. By using it’s ability to fund raise and pass those funds to other charities, PPA Charities has raised hundreds of thousands of dollars for many great causes, including more than half a million dollars raised for Operation Smile!
In honor of Giving Tuesday, PPA Charities hosted an all day Facebook LIVE event with photography educators all over the country. Think of it as a pledge-a-thon aimed at professional photographers. Thirty instructors gave more than 50 presentations over 16 hours and raised $12k for charity. The entire library of educational videos will remain on the PPA Charities Facebook Page.
Here is a promo video we made leading up to the event:
Kelly and Geoff are two of the most unique and wonderful people you could hope to meet. If you knew nothing else about them except for the love that surrounds them from their family and friends you would know everything you needed to. The location, the weather and the people all came together for a truly perfect day. Here are a few of our favorite images from the day.
Once a year we offer family portraits on location. For only two days, we open up location sessions at one of our favorite spots in Orlando. Do you want something that looks a little different for your Holiday Cards this year? Join us at a beautiful lakeside park that actually has fall colors! Here’s what you need to know:
- Sessions are available on November 26th and December 3rd
- Every booking will include the location session and 25 holiday cards
- you can also order anything else you like from our full menu of portrait products
- the cost for your session and holiday cards is $199.00