March 15, 2017

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Headshots for Charity is coming back to Atlanta on April 7th, 2017! Update your headshot and support an incredible cause at the same time. Once again we have partnered up with Frat Pack Productions in Atlanta to host an event that, to date, has raised enough money to pay for more than ten reconstructive surgeries through Operation Smile and PPA Charities. Frat Pack Productions, Atlanta’s coolest taping and coaching studio, is hosting the event by providing a location, refreshments and an opportunity for people working in the entertainment industry to network and hang out.

Where: Frat Pack Productions

When: April 7th, 2017 from 7pm -10pm

How Much: $40 donation

What You Get: 5 minute, 1 look session (plus snacks, drinks and some good company) and all digital files

The Charity: All proceeds go to PPA Charities to benefit Operation Smile

How to Sign Up: HEADSHOTS FOR CHARITY IS SOLD OUT! FILL OUT THE FORM BELOW TO GET ON THE WAITING LIST.

 

 

 


 

February 26, 2017

Every week we work with companies of all sizes in order to help them create professional images for their brand. A problem we run in to consistently in creating team photos is getting everyone together in the same place at the same time. If you have an office full of busy attorneys who are in and out of depositions and trials it can be tough to schedule a team photo. So if you are having trouble getting the squad together because Brad is always out of town, we might have the perfect solution for you.

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In the above team photo, each person was photographed individually, and through the magic of digital wizardry, then added to the final image. You can see below the individual photos can be separated, shuffled or reordered in any way you like. This is extremely advantageous for companies who want to get a great photo of the squad but scheduling is tough. It’s also great if you are in a situation where there is a new hire or promotion that needs to be added. Rather than reshoot the whole team, just send Brad over to us and we can shoot him in the same way as the rest of the group and add him in digitally.

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Also if Brad is constantly late to work or loses an important piece of paperwork, you can always cut him out of the shot later.

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If you want more information on headshots, group photos or corporate branding images, call or text 407-617-1231 or email info@hughesfioretti.com

 

 

 

January 13, 2017

A few weeks ago we were lucky enough to be able to witness and document the wedding of Victoria and Jed at the beautiful Estates at Halifax. It was a gorgeous day filled with love, family and friends and in this first of two posts we will share some of our favorite images from the day.

 

 

January 4, 2017

Great Website Images Can Help You Communicate to Your Potential Clients

If you have been in business any length of time, you know that marketing and branding have changed dramatically. Having a strong brand and images to support that brand have always been important, but the way the average consumer finds a business and makes a purchasing decision is a whole new game. Think about when the last time you used a phone book to look for a service provider. Not only do people find their service providers online, but they interact with them in ways that they never have before. Having powerful images to communicate your services and products can be a critical factor in the decision to purchase:

  • Articles with relevant images average 94% more total views than articles without images.
  • A press release with photos gets nearly 15% more online views than a text-only press release.
  • 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
  • Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.

(Source: MDG Advertising)

What do the images on your website and social media say about your business? Here are some samples of clients we have worked with to create strong branding images:

By creating a custom bank of branded images for your business, you are not only crafting how your potential clients will see and interact with you, but you are arming your company with powerful content for social media and traditional marketing. If you are on the fence about pulling the trigger, get in touch with us and find out what is possible for your company and how we can help you communicate to a wider range of clients and show them what you are all about.

info@hughesfioretti.com

407-617-1231

Reference: Original information and statistical data was pulled from an article on Industrialmarketer.com and contributing author David Higdon

December 9, 2016

Black Friday’s Awesome Cousin

 

You are probably familiar with Black Friday (maybe too familiar), but there are also the slightly lesser known siblings: Small Business Saturday and Cyber Monday. There is an even lesser known (but more important) cousin called Giving Tuesday. Back in 2012, the Belfer Center for Innovation and Social Impact in New York created Giving Tuesday as a way to harness the power of social media to push a global charitable initiative. During the holidays, Giving Tuesday has become an incredible way to promote philanthropy and end of the year giving while many charities have begun to take advantage of the event in order to raise funds.

 

How We Get Involved

 

Charitable giving is a big part of our overall life and business strategy and for the last few years we have been heavily involved with PPA Charities, the philanthropic arm of our national professional association. PPA Charities gives photographers the opportunity to use what they do best to help others by including charitable events and marketing in their businesses. By using it’s ability to fund raise and pass those funds to other charities, PPA Charities has raised hundreds of thousands of dollars for many great causes, including more than half a million dollars raised for Operation Smile!

In honor of Giving Tuesday, PPA Charities hosted an all day Facebook LIVE event with photography educators all over the country. Think of it as a pledge-a-thon aimed at professional photographers. Thirty instructors gave more than 50 presentations over 16 hours and raised $12k for charity. The entire library of educational videos will remain on the PPA Charities Facebook Page.

 

Here is a promo video we made leading up to the event:

If you want to find out more about Giving Tuesday, visit their website HERE

To find out more about PPA Charities and it’s mission, check them out HERE.

If you want to see the full library of videos from the Giving Tuesday Event, follow PPA Charities on Facebook HERE.