January 4, 2017

Great Website Images Can Help You Communicate to Your Potential Clients

If you have been in business any length of time, you know that marketing and branding have changed dramatically. Having a strong brand and images to support that brand have always been important, but the way the average consumer finds a business and makes a purchasing decision is a whole new game. Think about when the last time you used a phone book to look for a service provider. Not only do people find their service providers online, but they interact with them in ways that they never have before. Having powerful images to communicate your services and products can be a critical factor in the decision to purchase:

  • Articles with relevant images average 94% more total views than articles without images.
  • A press release with photos gets nearly 15% more online views than a text-only press release.
  • 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
  • Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.

(Source: MDG Advertising)

What do the images on your website and social media say about your business? Here are some samples of clients we have worked with to create strong branding images:

By creating a custom bank of branded images for your business, you are not only crafting how your potential clients will see and interact with you, but you are arming your company with powerful content for social media and traditional marketing. If you are on the fence about pulling the trigger, get in touch with us and find out what is possible for your company and how we can help you communicate to a wider range of clients and show them what you are all about.

info@hughesfioretti.com

407-617-1231

Reference: Original information and statistical data was pulled from an article on Industrialmarketer.com and contributing author David Higdon