March 30, 2017

Let’s face it, if you are in the professional world, you need a headshot for something. As a small to medium business, it can be difficult to come up with the brand and identity for your marketing. Headshots are part of that. We very often work with businesses who aren’t completely sure what they want to use as a background for their headshots. The good news is that we have the ability to remove and replace almost any background after the fact.

Examples of different backgrounds

Here are the 3 Main Reasons to Shoot with Background Extraction in Mind:

1. Flexibility in Design – Web designers, marketers and graphic designers often struggle with working photos in to websites and other designs because of the restrictions of size, orientation and branding. Shooting a headshot or professional portrait while keeping the background extraction in mind can give designers the flexibility they need to incorporate your images in to almost any design seamlessly.

2. Consistency – If you have a business with multiple employees in multiple locations, it can be a challenge to make the headshots consistent between offices. Placing the background digitally will ensure that the background to every headshot and profile photo is exactly the same, no matter when or where it was taken. This is a huge help to large companies or companies who are growing and hiring new people on a regular basis.

3. Versatility – If you are a realtor, lawyer, accountant or engineer, you might find yourself changing jobs from time to time. This means that the branding and identity you represent might change too. Being able to change the background in your headshot means that you can take the headshot you love with you and easily change it to make it match for the new job. Also, if you have multiple intended uses for your image, like LinkedIn, website or other marketing materials, you can use the same headshot for all of the above and change the background and orientation to make it fit perfectly wherever you want to use it.

You have many options when you get a headshot and today’s digital technology makes it possible to make sure you get the perfect look for yourself and your employees.

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March 15, 2017

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Headshots for Charity is coming back to Atlanta on April 7th, 2017! Update your headshot and support an incredible cause at the same time. Once again we have partnered up with Frat Pack Productions in Atlanta to host an event that, to date, has raised enough money to pay for more than ten reconstructive surgeries through Operation Smile and PPA Charities. Frat Pack Productions, Atlanta’s coolest taping and coaching studio, is hosting the event by providing a location, refreshments and an opportunity for people working in the entertainment industry to network and hang out.

Where: Frat Pack Productions

When: April 7th, 2017 from 7pm -10pm

How Much: $40 donation

What You Get: 5 minute, 1 look session (plus snacks, drinks and some good company) and all digital files

The Charity: All proceeds go to PPA Charities to benefit Operation Smile

How to Sign Up: HEADSHOTS FOR CHARITY IS SOLD OUT! FILL OUT THE FORM BELOW TO GET ON THE WAITING LIST.

 

 

 


 

February 26, 2017

Every week we work with companies of all sizes in order to help them create professional images for their brand. A problem we run in to consistently in creating team photos is getting everyone together in the same place at the same time. If you have an office full of busy attorneys who are in and out of depositions and trials it can be tough to schedule a team photo. So if you are having trouble getting the squad together because Brad is always out of town, we might have the perfect solution for you.

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In the above team photo, each person was photographed individually, and through the magic of digital wizardry, then added to the final image. You can see below the individual photos can be separated, shuffled or reordered in any way you like. This is extremely advantageous for companies who want to get a great photo of the squad but scheduling is tough. It’s also great if you are in a situation where there is a new hire or promotion that needs to be added. Rather than reshoot the whole team, just send Brad over to us and we can shoot him in the same way as the rest of the group and add him in digitally.

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Also if Brad is constantly late to work or loses an important piece of paperwork, you can always cut him out of the shot later.

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If you want more information on headshots, group photos or corporate branding images, call or text 407-617-1231 or email info@hughesfioretti.com

 

 

 

January 13, 2017

A few weeks ago we were lucky enough to be able to witness and document the wedding of Victoria and Jed at the beautiful Estates at Halifax. It was a gorgeous day filled with love, family and friends and in this first of two posts we will share some of our favorite images from the day.

 

 

January 4, 2017

Great Website Images Can Help You Communicate to Your Potential Clients

If you have been in business any length of time, you know that marketing and branding have changed dramatically. Having a strong brand and images to support that brand have always been important, but the way the average consumer finds a business and makes a purchasing decision is a whole new game. Think about when the last time you used a phone book to look for a service provider. Not only do people find their service providers online, but they interact with them in ways that they never have before. Having powerful images to communicate your services and products can be a critical factor in the decision to purchase:

  • Articles with relevant images average 94% more total views than articles without images.
  • A press release with photos gets nearly 15% more online views than a text-only press release.
  • 60% of consumers who use online search say they prefer to contact a business whose listing includes an image.
  • Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.

(Source: MDG Advertising)

What do the images on your website and social media say about your business? Here are some samples of clients we have worked with to create strong branding images:

By creating a custom bank of branded images for your business, you are not only crafting how your potential clients will see and interact with you, but you are arming your company with powerful content for social media and traditional marketing. If you are on the fence about pulling the trigger, get in touch with us and find out what is possible for your company and how we can help you communicate to a wider range of clients and show them what you are all about.

info@hughesfioretti.com

407-617-1231

Reference: Original information and statistical data was pulled from an article on Industrialmarketer.com and contributing author David Higdon